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Boston Marketing Agency Captains of Industry Releases Manifesto as Free E-Book
Boston Marketing Agency Captains of Industry has released their Manifesto as a free, downloadable e-book. Find out what drives Captains of Agency to be more creative.
BOSTON, MA November 19, 2009 /24-7PressRelease/ -- Boston marketing agency Captains of Industry has published their manifesto on their website as a downloadable e-book (http://www.captainsofindustry.com/manifesto/). The manifesto is made up of 9 distinct ideas:
1. Websites are now TV channels.
2. You don't need a Big Agency. You need a Big Idea.
3. Chaos is where brilliant dreams are born.
4. Great work comes from understanding.
5. The biggest risk you can take as a marketer is to be safe.
6. The age of advertising based on interruption is on its way out.
7. You're always talking to one little buckaroo.
8. Service matters.
9. Fun and business are not mutually exclusive.
"With more people tuning out traditional advertising that's based on interruption, clients are looking for creative ways to tell their stories and engage people. That's what the manifesto is all about," said Ted Page, Principal and Creative Director of Captains of Industry. "By sharing these ideas, we hope that we can help businesses connect with their customers."
Anyone interested in reading the Captains of Industry Manifesto can do so on the Captains website, or can download the pdf.
Captains of Industry would like to invite people to comment on their manifesto on facebook or on twitter.
Press Release Contact Information:
Jean Levasseur
Captains of Industry
Web Producer
21 Union Street
Boston, MA
United States 02108
Voice: 617-725-1959 ext 204
Website: Visit Our Website


