Lateral Group and Portrait Software Announce Partnership
Partnership Will Enable Organizations to Optimize Marketing Efficiency and Effectiveness

LONDON, ENGLAND, May 06, 2010 /24-7PressRelease/ -- Lateral Group, the multi-channel marketing specialist, and Portrait Software, a leading provider of customer interaction optimization software, today announce a partnership which enables large B2C organizations to optimize the efficiency and effectiveness of their marketing through a managed service environment.

Under the terms of the partnership, Lateral Group's consultancy team will use Portrait's complementary suite of software solutions, which combine customer insight with multi-channel customer interaction, to deliver personalized and relevant, cross channel campaigns for their clients.

The first implementation of the partnership will be through Lateral Group's work with the Department of Health and a Central Office of Information (COI) programme, designed to highlight the harmful effects of alcohol abuse to UK consumers, which launched in February 2010.

"This partnership enables us to deliver analytically-driven and channel-optimized communication programs for our clients which create effective, ongoing dialogue with their customers," says Daniel Cross, Director of Strategy at Lateral Group. "It gives our in-house analytics team additional capabilities and integrates with our existing propositions to ensure that we can offer our clients the most comprehensive, results-driven solutions possible."

Large B2C organisations, which have a desire to run customer-centric programs but are constrained by resources, will be able to take advantage of Portrait's sophisticated solutions through Lateral Group's range of Integrated Communications Management (ICM) services.

"We are delighted to be able to announce this partnership with Lateral Group and our first joint project together," says Luke McKeever, CEO of Portrait Software. "Both organizations understand that customer data is the cornerstone of customer intelligence and by adopting Portrait's insight-driven software, Lateral Group will be able to ensure that its large B2C clients are able to optimize their marketing approaches to better serve both the needs of their businesses and the needs of their customers."

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Lillian Dunlap
Portrait Software
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