In-House Agency Forum Appoints New Chairman and Names 2011 Board of Directors
The In-House Agency Forum (IHAF), a national membership organization for in-house advertising agencies, recently named a new Chairman along with its 2011 Board of Directors.

BOSTON, MA, January 20, 2011 /24-7PressRelease/ -- Mark Shafer, Director of Bank of America's in-house agency, Enterprise Creative Solutions, has been selected as IHAF's new Chairman of the Board. As Chairman, Shafer will provide guidance to the IHAF program team and leadership to the Board of Directors—influencing the direction that IHAF takes over the next two years.

In addition to Bank of America, IHAF's 2011 Board of Directors is comprised of in-house agency leaders from Blue Cross Blue Shield, CVS, Discovery Communications, Fidelity, FM Global, MFS Investment Management and Putnam Retail Management.

"It's clear that the in-house agency business model will only become more influential, more relevant and more of a presence in advertising," said Shafer. "And IHAF is at the forefront. The tools, insights and networking opportunities that IHAF provides to an increasingly important community are unmatched. I'm proud to be a member of IHAF and honored to be stepping up as Chairman of the Board."

Exiting Chairman and current Board member, Marta Stiglin of Stiglin Consulting added, "Mark's leadership of one of the largest in-house agencies in the country, combined with his experience working for some of the largest external agencies, assures his understanding of the business and his ability to optimize the benefits that IHAF has to offer."

At present, IHAF maintains a membership base of nearly 2,000 in-house agency professionals, from over 80 companies nationwide. IHAF's corporate members range in size from 300-person operations to three-person teams—supporting an array of industries including financial services, insurance, healthcare, high tech, retail, manufacturing, transportation, packaged goods, and more.

For more information, go to www.ihaforum.org.

Press Release Contact Information:

Sarah Cavicchi
In-House Agency Forum
Executive Director
177 Huntington Avenue, 17th Floor
Boston, MA
USA 02115
Voice: 6175873945
Website: Visit Our Website